Advertising words for real estate is needed by the agent. Then how to create a very powerful ad copy and wore?
Sometimes when marketing property listings or cool terms real-estate in the sale or lease or rented category, whether it's a house, shop or warehouse, or even an office (office) feels like screaming at a rock roll n roll concert venue Metallica.
Nobody paid attention at all and everyone was busy with each other's affairs. Even like screaming in the grave it feels.
It will feel very difficult when after the photo of the object with favorite smartphone continues writing advertising words for real estate but little or less is responded to.
We are accustomed to writing 2-3 marketing words every day in the public media, starting from 2013. Indeed, not all of our advertisements get a good response, there are many factors that determine a popular advertisement. One of them is the content or creative.
Real estate power words or the content of a creative real estate listing descriptions is sometimes not easy. Don't think everyone will be able to do it, especially for those who have never or just started in marketing a property (agent), either the conditions are sold or rented, but as part of property marketing, we still have to do it even must master it.
Here are some tricks and tips for writing a advertising words for home selling, so you can compete and get buyers faster.
Update Real Estate Ad Copy Samples Every Few Months
Property listings can be sold or rented under uncertain conditions. If you are lucky you can be in a few weeks, even for years.
Of course caring for the condition and environment of the property is one of the responsibilities of the owner or key holder so that the object is always in a condition that is quite attractive and fresh, especially when prospective tenants or buyers at any time are not necessarily visiting for surveys.
Whether it's raining or dry, take care and keep the cleanliness and beauty of the object. The following also includes other details such as the state of the vendor's needs, whether the rental/ selling price changes both up and down prices, environmental conditions and the growth of the area's growth etc.
Use Photos or Other Visual Objects Professionally
Based on the results of research, humans will trust something more visually than just words. Deserve the name, "Picture is a thousand words".
Also applies to property marketing, of course, attractive and high-quality images will increase the interest of survey of prospective buyers / tenants by 70%.
And this you really need to add besides real estate advertising headlines.
If you can't master the perfect photo technique, you can also use photography services. It is better to invest in quality rather than quantity but with unsatisfactory results.
But don't edit it too much. Radiate attractive space corners, especially bathrooms, bedrooms, and kitchens that have optimal conditions.
We also take environmental conditions only if there are interesting things or have suitable road conditions or there is something unique that is interesting in the environment. If not, should not be given.
Just prioritize the most interesting point or spot in the object and highlight it in the photo or the best visualization. We ourselves usually use quality. If there are enough 3 or even 2 photos even if the photo has the best resolution, then we will use it.
Pay attention if the rules of visual media promotion are mainly online, because sometimes each platform or media has different resolution standards so that it will be easier if adjusted as well. Like the Image Size don't be too big but it's pretty clear to see.
Create Real Estate Headlines That Sell More Clearly and Don't be Shortened
Avoid abbreviations in advertising words for real estate. Write naturally as a land area 45 and area of 72.
This is because not everyone understood about these abbreviations, and it will trigger questions that should be described in detail, it is useful to filter out who the buyers are really interested because understand yet need a detailed explanation rather than just asking about the abbreviation of an abbreviation.
Use real estate advertising words that are accurate, positive and clear so as to make it easier for readers to understand and certainly will make it easier for us as marketers.
It is better to add space or writing space but readers or audience understand more.
No Need to Hide the Price
Lots of real estate advertisement examples displaying images and partial explanations without prices with the intention of inviting readers to ask questions.
This kind of action will raise questions about the price and when the price does not match the target market, the ends do not match the needs and waste time, while the purpose of marketing is to filter the appropriate target market so that we can follow up with closing techniques.
Whereas in basic marketing rules, the target market is the most important thing in a sale, exceeding the importance of the marketing sentence itself. Because if the target market is not appropriate, then sales will not occur because they need it not to use it. Makes sense right?
So you should not use it for advertising words for real estate.
We always display prices after the description of property objects in the advertising words for real estate. With good pictures, routine maintenance of property objects and the response of us as marketers who are fast and precise, will certainly attract the right and needy prospective clients without hiding prices so that prospective clients can get what they expect.
A Good Advertising Words for Real Estate is Not Overrated
Sentences were polite and did not use capital letters or excessive capital as angry or yelling will certainly attract prospective clients as advertising reader with a more positive way.
Use real estate buzz words that attract audience interest and motivation to continue reading the ad description. Based on research on several property platforms, words such as 'Strategic' and 'Negotiable' are words that are of interest to readers.
We also use as much as possible real estate listing keywords that our audience is interested in. Can use tools like free google keywords to help find keywords in more detail.
Story telling is usually used to increase the value of marketing material.
But because the content we discuss is direct advertising, the story telling seems too long, so story telling is best used on social media or indirect sales media.
Use mentality abundantly as a marketer. If we have included good photos, maintenance, and a clear price description, then believe me there will be many prospective clients who are attracted without the need to use advertising words for real estate that are too excessive.
Of course copywriting is something that is recommended, but with honest and appropriate exposure so as not to disappoint the audience or viewers of property.
That's some tips from us about advertising words for real estate. May be useful. Maybe there are other inputs that can help market properties other than the above points? Share and comment if useful.