Coffee Shop Marketing Ideas - What are the effective coffee shop marketing strategies? Is it too difficult to do so? NO. Any business that will be run, of course we as a business actor must think of the right promotional and marketing strategies for successful business and gain profit.
This also applies to the coffee shop business which is now in demand many people. See how more and more coffee shops are everywhere. If the first coffee shop is rather difficult to find, now almost in every corner of the city there is always a coffee shop.
With the increasingly tight competition and the same number of business actors, then we are required cedar in business. The first thing is of course complement the coffee shop facilities.
Then design the interior and exterior in such a way as to attract visitors. And no less important to provide a menu of drinks and food is complete and distinctive. After all these basic things are done, then the next is the last strategy is to promote your coffee shop business to the public. The subject of this promotion will be discussed on this occasion.
Without a good promotion, how can people know about your coffee shop? They may know the where abouts and locations of your stalls, but they do not know what your coffee shop stands for and how much better than others. With your promotion it seems to provide information to visitors about what will people can when coming to your shop.
Coffee shop marketing strategy can be a major factor in the midst of competition in this business. If this coffee shop marketing can be done well and correctly, then your shop business will be crowded visitors with a record of the facilities you provide are more or less the same as your competitors. Because no doubt despite the campaign out-of-hand but if your shop is less fasiltas and not interesting design, then the customer only once visited and do not expect to come back again.
So, there are many promotional tricks that exist and can be done. Approximately how the most appropriate and effective marketing of coffee shops? Here's a complete list that you can try.
1. Coffee Shop Marketing with Social Media
The first way is a mandatory way in this era of technological advancement. This is also the easiest and most efficient and free way. You can take advantage of various existing social media such as Facebook, Twitter, Instagram, or Google+.
We believe anyone can do promotion in this way. Reach is very broad and not only includes people you know only. With social media, you can introduce your business to potential visitors in various ways and all for free. Whatever business you are working on, then do not leave this way in its marketing including when opening a coffee shop business though.
2. Great Marketing with Create a Website
As we mentioned above, technological advances change things in our lives. If the former website owner only large companies with turnover of billions. Now small and medium enterprises such as coffee shops or cafes also have a lot of websites as a promotional tool.
No need to create a website with a very good design, create a simple website with an explanation of the menu presented and a photo of your coffee shop. Although the way is not as easy as through social media, create a website should you count as one means of powerful coffee shop marketing.
3. Promo and Discount
Do not forget also to give discounts or attractive promo for your coffee shop visitors. The profits will be the visitors will return again and those who are satisfied will tell and tell their friends who have not visited your coffee shop.
Forms of promo and discounts are given vary, for this you please create your own. Could by giving discounts on special terms, there are discounts for birthdays, and others.
4. Sure, Advertising
This way obviously paid but there are results obtained if you are precise and observant in advertising. You can in newspapers, magazines, internet, or local radio for example. Or can also advertise by installing big banners and banners on the roadside of your city.
Everything should be considered carefully, if not then you only lose because the out of advertising costs alone. Perhaps, this way of promotion is only suitable for coffee shops with a cafe-style menu and design that is targeted to the middle class.
5. Distributing Brochures
The next way of promotion is to distribute brochures to prospective customers your coffee shop. You can distribute it on the main road pavement to passing riders or can also share with passers-by in front of your coffee shop business. The cost is quite cheap because print and copy to make brochures do not cost big and one of the coffee shop marketing techniques is quite appropriate.
6. Go Google with Google My Business
This promotion is also very important for your coffee shop to go in and indexed in search google and google maps. Today is not a few of them who rely on technology in finding a place through their smartphones.
By registering in google my business, then your coffee shop will appear in google search results with certain keywords. In google maps any location your business will appear so easily searchable visitors. The way the list is free and easy, we will not discuss it specifically in this article. Many articles on the internet have explained coffee shop marketing with Google My Business.
7. Conservative but Effective Marketing, by Word of Mouth
And the last is the traditional way and the most common way in promotional strategies. Promotion by word of mouth can be done by anyone. You can start promoting it by telling your relatives, friends, and anyone you know to ask them to visit your coffee shop. Later, your friends will recommend your coffee shop to their other friends. This easy and free way clearly can not be missed.
Well, maybe it's just a promotional strategy that can be run coffee shop business owners to succeed and crowded visitors. Although there are many more ways of promotion that can be done, but we think the seven ways above is the most appropriate to do at this time.
Maybe if you have other ideas about coffee shop marketing, you can write them in the comments field for discussion.